Five Strategic Questions
TYPE OF QUESTION
Investigative
(reveals knowledge)
DIRECTION
Deep
EXAMPLES
What is known?
What is/isn’t working?
Data
Speculative
(fosters innovation)
Wide
What other scenarios?
What can we do differently?
What else is possible?
Now what?
So what?
How others make meaning, their lens
Productive
Interpretative
Subjective
Do we have the time/resources?
What is the plan?
How does this serve our mission or goal?
Is this material?
How do you feel about this decision?
Have we consulted the right people?
What are their motivations & concerns?
*Arnaud Chevallier/IMD
TYPE OF QUESTION
Investigative
(reveals knowledge)
DIRECTION
Deep
EXAMPLES
What is known?
What is/isn’t working?
Data
TYPE OF QUESTION
Speculative
(fosters innovation)
DIRECTION
Wide
EXAMPLES
What other scenarios?
What can we do differently?
What else is possible?
TYPE OF QUESTION
Productive
DIRECTION
Now what?
EXAMPLES
Do we have the time/resources?
What is the plan?
TYPE OF QUESTION
Interpretative
DIRECTION
So what?
EXAMPLES
How does this serve our mission or goal?
Is this material?
TYPE OF QUESTION
Subjective
DIRECTION
How others make meaning, their lens
EXAMPLES
How do you feel about this decision?
Have we consulted the right people?
What are their motivations & concerns?
*Arnaud Chevallier/IMD