Five Strategic Questions

TYPE OF QUESTION

Investigative
(reveals knowledge)

DIRECTION

Deep

EXAMPLES

What is known?
What is/isn’t working?
Data

Speculative
(fosters innovation)

Wide

What other scenarios?
What can we do differently?
What else is possible?

Now what?

So what?

How others make meaning, their lens

Productive

Interpretative

Subjective

Do we have the time/resources?
What is the plan?

How does this serve our mission or goal?
Is this material?

How do you feel about this decision?
Have we consulted the right people?
What are their motivations & concerns?

*Arnaud Chevallier/IMD

TYPE OF QUESTION

Investigative
(reveals knowledge)

DIRECTION

Deep

EXAMPLES

What is known?
What is/isn’t working?
Data

TYPE OF QUESTION

Speculative
(fosters innovation)

DIRECTION

Wide

EXAMPLES

What other scenarios?
What can we do differently?
What else is possible?

TYPE OF QUESTION

Productive

DIRECTION

Now what?

EXAMPLES

Do we have the time/resources?
What is the plan?

TYPE OF QUESTION

Interpretative

DIRECTION

So what?

EXAMPLES

How does this serve our mission or goal?
Is this material?

TYPE OF QUESTION

Subjective

DIRECTION

How others make meaning, their lens

EXAMPLES

How do you feel about this decision?
Have we consulted the right people?
What are their motivations & concerns?

*Arnaud Chevallier/IMD